Social Media & Content Specialist

Job description

Bolster is a digital strategy, creative and product agency specialising in events and entertainment. We’re incredibly passionate about our clients and, hopefully, they’re on your radar too

We’re talking teams like Splendour in the Grass, Pinotpalooza, Laneway Festival, GABS Beer Festival, Good Food Month, Red Bull Radio, YouTube Music, Sapporo, Open Air Cinemas and more.

Our Melbourne office is looking for  someone to join our food & beverage client content team. You’ll be responsible for creating managing and growing our clients’ social media channels. If you’re super organised, creative and love food, read on!

The Role:

  • Plan and maintain content schedules for multiple clients across multiple social media platforms.

  • Implement strategies to launch, grow and engage communities.

  • Brief and engage internal and external teams to create and source content including photographers, videographers, designers and more.

  • Account management of clients, including day-to-day communication, ongoing strategy and reporting.

  • Closely monitoring and fostering community engagement via social media channels

  • Responsive crisis management when needed.

  • Report on engagement and audience growth across different channels, with the ability to pull out insights.

  • Occasionally work on-ground at our clients premises or events.

  • Proactive ideation for new initiatives.

  • Work with influencers and/or influencer agencies to engage specific talent where necessary.


Need to have:

  • Minimum 2 years experience working in social media / content marketing / digital marketing / editorial within an agency, in-house or a publisher.

  • Experience creating social media or content strategies, developing insights and planning campaigns.

  • Experience in the hospitality / food & beverage market.

  • Proven history of managing and building rapport with multiple clients.

  • Ability to multitask, prioritise and manage your time across campaigns and clients.

  • Excellent copywriting and editing skills, with perfect grammar and spelling.

  • Strong attention to detail.

  • Experience working with stakeholders of all levels.

  • Ability to be reactive and think on your feet.

  • Experience and understanding of social media management and listening tools

  • Experience and understanding of online metrics and analytics.

  • Be able to think creatively and bring fresh ideas to the table.

  • A love and curiosity for music, events, food & wine and lifestyle brands that intersect with them.

Nice to have:

  • Experience running paid social media campaigns.

  • Experience with design & web software applications such as Photoshop, Illustrator, video editing software, WordPress and MailChimp.

  • Google Adwords and Facebook Blueprint certifications.

Note: Please don't email us with your application. Follow the steps here and we'll get back to you one way or another.