Digital Campaign Manager (Programmatic)

Job description

Bolster is looking for a champion Digital Campaign Manager to work alongside our team of deep, solutions-based digital performance specialists undertaking planning, implementing, and analysing digital campaigns across paid social, SEM, email, native, streaming, VOD and display platforms.

  • Work on exciting brands

  • Interesting, unique and challenging projects

  • Be a part of a smart, passionate and autonomous team

Bolster, the backstory

Established in 2015, Bolster was born out of a love of music, a curiosity for data and tech, and unmatched knowledge of the digital and entertainment spaces.

With its specialism in music, events and entertainment, in a short space of time, Bolster has become a strategic digital, creative and product partner to many amazing brands, artists and events such as Splendour In The Grass, Bluesfest, Falls, Laneway Festival, Billie Eilish, Elton John, CMC Rocks, The Strokes, Lorde, Gorillaz.

We’re expanding our Digital team and are looking for passionate, data-led digital performance specialists. As a Digital Campaign Manager, you will be involved in every step of the campaign process and will enjoy working with a supportive and fun-loving team.


If you're up for the challenge, you’ll get to:

  • Work with a diverse team with knowledge spanning the music, film, arts and youth culture industries. You’ll also get to work across departments developing ideas with programmers, developers, content creatives, festival activation crew members, data analytics lovers and business growth experts.

  • Create digital marketing campaigns from start to finish. You get to see and own the whole process from media planning, creative strategy, data analysis, implementation, optimisation and future-proofing knowledge.

  • Release your ideas into the world. Our Bolster team members have successfully launched Blocks, Side B Live, and LNWY.CO.

  • Maintain and develop your Digital Performance Marketing skills in a unique space where we live to hack traditional techniques and platform mechanics.

  • Participate in data-research projects that lead to ground-breaking white papers, thought leadership and public-facing initiatives.

  • Experiment with new media, new platforms, new strategic plays and new product hacks to build the kind of digital performance marketing campaigns that you’ve always dreamed of.

You stand out thanks to your:

  • 2+ years experience in a digital / marketing / media / advertising environment

  • Interest in culture marketing & events

  • Paid experience in at least 5 of the following tasks: 
    • Channel planning
    • Ad copy writing 
    • Concept ideation
    • End-to-end campaign management
    • Account management and client communications
    • Reporting and insight writing
    • Data visualisation 
    • Campaign optimisation
    • Publisher booking (display, social, native content) 
    • Experience and knowledge working with at least 5 of these platforms:
      • Facebook Business Manager

      • Google Ads

      • Snapchat Ads

      • TikTok Ads

      • Spotify Ad Studio

      • Twitter Ads

      • Google Campaign Manager 360 or similar ad server

      • Google Analytics

      • Google Tag Manager

      • Google Data Studio or similar automated reporting software

  • Ability to be analytical and create actionable insights based on data, yet operate strategically, with an understanding of the 'big picture'

  • Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships

  • Enthusiastic and confident ability to interact well with people on a personal and professional level

  • Superior time management and organisational skills

  • Strong attention to detail

We believe diversity of thought, skills, experiences, and backgrounds create more effective and successful teams. We promise equal opportunity for all applicants, irrespective of gender, age, ethnicity, cultural background, race, disability, or sexual orientation.

We've seen the research that women and other people in underrepresented groups tend to only apply when they tick all of the role requirement boxes. If you don’t tick all these boxes, please don’t rule yourself out. If you are excited about this role, we would love to hear from you!